Privacy Policy
Pacer Studios Ltd.
Last updated: 26 March 2026
Introduction
Pacer Studios Ltd. ("Pacer," "we," "us," or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal data when you visit our website at pacer.studio (the "Site") or contact us in connection with our services.
Please read this policy carefully. By using our Site or engaging with us, you acknowledge that you have read and understood the practices described here. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who We Are
The data controller responsible for your personal data is:
Company: Pacer Studios Ltd.
Website: pacer.studio
Email: hello@pacer.studio
Registered in: England and Wales
If you have any questions about this policy or how we handle your personal data, please contact us at hello@pacer.studio.
What Personal Data We Collect
We may collect and process the following categories of personal data:
3.1 Data You Provide Directly
Contact details – name, email address, and any other information you include when you contact us via our email address or enquiry form.
Communications – records of any correspondence you send us, including emails and messages.
Business information – your company name, job title, or other professional details you share when engaging with us about our services.
3.2 Data Collected Automatically
Usage data – information about how you interact with our Site, including pages visited, time spent, and navigation paths.
Technical data – IP address, browser type and version, device type, operating system, and time zone.
Cookie data – data collected via cookies and similar technologies as described in our Cookie Policy.
3.3 Data from Third Parties
Analytics providers – aggregated and anonymised data from Google Analytics about Site usage.
Referral sources – information about how you arrived at our Site (e.g. via a LinkedIn link or search engine).
How We Use Your Personal Data
We use personal data only where we have a lawful basis to do so:
Responding to enquiries – to respond to messages and provide information about our services (legitimate interests).
Delivering our services – to fulfil our obligations when engaged as a service provider (contract performance).
Improving our Site – to understand how the Site is used and identify areas for improvement (legitimate interests).
Analytics and reporting – to analyse Site traffic via Google Analytics, requires cookie consent (consent).
Legal compliance – to comply with applicable laws, regulations, or court orders (legal obligation).
Protecting our business – to detect fraud, abuse, or security threats (legitimate interests).
Cookies
We use cookies and similar tracking technologies on our Site. For full details of the cookies we use, their purposes, and how to manage them, please refer to our Cookie Policy available on our website.
Sharing Your Personal Data
We do not sell or rent your personal data to third parties. We may share your data in the following limited circumstances:
Service providers – trusted third-party companies that assist us in operating our Site and delivering services (e.g. Framer for website hosting, Cloudflare for security, Google Analytics for analytics). These parties process data only on our instructions and are bound by data processing agreements.
Legal requirements – where disclosure is required by law, regulation, or a court order, or to protect the rights, property, or safety of Pacer, our clients, or others.
Business transfers – in the event of a merger, acquisition, or sale of assets, personal data may be transferred as part of that transaction. We will notify you if this occurs.
All third parties with whom we share data are required to maintain appropriate security measures and to use your data only for the purposes we specify.
International Data Transfers
Our Site and services are operated primarily from the United Kingdom. Some of our third-party service providers (such as Google) may transfer and store your data outside the UK or European Economic Area (EEA).
Where data is transferred outside the UK or EEA, we ensure appropriate safeguards are in place, such as:
Standard contractual clauses approved by the UK ICO or European Commission
Transfers to countries with an adequacy decision from the UK Secretary of State
Other lawful transfer mechanisms as permitted under UK GDPR
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required by law:
Enquiry and contact records: 3 years
Client project data: 7 years
Website analytics data: 26 months
Cookie consent records: 1 year
Financial and invoicing records: 7 years (HMRC legal requirement)
When data is no longer required, we delete or anonymise it securely.
Your Rights
Under UK GDPR, you have the following rights in relation to your personal data:
Right of access – you can request a copy of the personal data we hold about you.
Right to rectification – you can ask us to correct inaccurate or incomplete data.
Right to erasure – you can ask us to delete your data in certain circumstances (the "right to be forgotten").
Right to restrict processing – you can ask us to pause processing of your data in certain circumstances.
Right to data portability – you can request a copy of your data in a structured, machine-readable format.
Right to object – you can object to processing based on legitimate interests or for direct marketing purposes.
Rights related to automated decision-making – we do not use automated decision-making or profiling that produces legal or similarly significant effects.
Right to withdraw consent – where processing is based on your consent (e.g. analytics cookies), you can withdraw it at any time.
To exercise any of these rights, please contact us at hello@pacer.studio. We will respond within one month.
. Data Security
We take the security of your personal data seriously and implement appropriate technical and organisational measures to protect it against unauthorised access, loss, destruction, or alteration. These include:
Secure HTTPS connections across our Site
Cloudflare security and DDoS protection
Access controls limiting who within our team can access personal data
Regular review of our security practices
While we take reasonable steps to protect your data, no method of transmission over the internet is completely secure. We cannot guarantee absolute security.
. Third-Party Links
Our Site may contain links to third-party websites (such as client websites or LinkedIn). We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies independently. This Privacy Policy applies only to pacer.studio.
. Children's Privacy
Our Site and services are not directed at children under the age of 13. We do not knowingly collect personal data from children. If you believe we have inadvertently collected data from a child, please contact us immediately and we will take steps to delete it.
. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this document. We encourage you to review this policy periodically. Where changes are material, we will take reasonable steps to bring them to your attention.
. How to Complain
If you are unhappy with how we have handled your personal data, please contact us first at hello@pacer.studio and we will do our best to resolve your concern.
If you remain dissatisfied, you have the right to lodge a complaint with the UK's supervisory authority:
Information Commissioner's Office (ICO)
Website: https://ico.org.uk
Phone: 0303 123 1113
Address: Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF
. Contact Us
For any questions, concerns, or requests relating to this Privacy Policy or your personal data, please get in touch:
Company: Pacer Studios Ltd.
Website: pacer.studio
Email: hello@pacer.studio
Registered in: England and Wales